The Lucky Ox Client Success Story

The Lucky Ox Co, an Asian-inspired craft soda and beverage company, was in urgent need of a redesign and redevelopment for their Shopify ecommerce site. As a young startup, they needed a polished platform both to pitch investors for funding AND to provide a seamless user experience for online purchases—whether direct-to-consumer or large wholesale orders.

They reached out to our agency because, as very busy non-technical founders, they simply didn't have the time or skills to make the changes they envisioned. With product pages buried and hard to find, plus a broken store locator, they were losing potential online sales and wholesale opportunities.

We clearly defined project requirements, key deadlines for product launches and investor presentations, and a project management strategy that wouldn't interfere with their busy schedules.

The result: a revamped site experience highlighting their products with easier navigation for both retail customers and wholesalers. We improved product discovery, fixed core functionality, and integrated third-party platforms like Instacart, FreshDirect, AirGoods, and Faire to expand their distribution channels and drive revenue beyond their own site.

Now, they have expanded and you can find their products across the states and major vendors and stores.